RVers Planning to Travel and Buy Despite Recession
Thu Apr 9, 2009
Source: RVIA Today
Consumer confidence may be down, but RVer confidence remains high according to RVIA's biannual Campfire Canvass survey of RV owners. Fifty-five percent of survey respondents intend to use their RVs more this spring/summer than last year, and 45 percent are considering another purchase.
Only four percent say they'll use their RVs less this year. Three-fourths said they planned to take more mini-vacations so they could escape stress, spend more quality time with family, and enjoy nature and other outdoor activities.
A primary reason why so many RVers will be traveling this spring/summer - and even buying in this economy - is that they appreciate the value they get compared to flying, driving and staying in hotels. Eighty-six percent of respondents say RVing is an affordable way to travel. Three-fourths save at least 25 percent when they travel in an RV - more than a quarter save 35-50 percent. These results echo the findings of a study by international travel and tourism experts PKF Consulting, which found family RV trips are 27-61 percent less expensive than other types of vacations.
"RV travel continues to appeal to people looking to save money and cut costs," said RVIA President Richard Coon. "By having their homes-on-wheels with them, RV owners receive a bigger bang for their buck than other types of vacations offer."
In what has to be a positive sign for the economy, 68 percent of RV owners said they believe this is good time to buy an RV, with 94 percent of those respondents saying great deals are available. Buyers who meet income requirements also will be able to take advantage of the new federal stimulus plan that provides for a deduction of sales and excise taxes on the first $49,500 of a new motorhome purchase.
According to the survey, 45 percent of RVers are considering another RV purchase. Twenty-four percent are looking to buy in the next year; another 48 percent within two years.
Thirty-four percent of survey respondents said they have attended RV shows this year, helping generate surprisingly robust attendance and strong sales at recent RV shows nationwide. More than 44,000 visited the Florida RV Super Show; 35,000 came out for the Utah RV Show; and 30,000 showed up for the Maryland RV show. Dealers at the shows reported that people were not just looking at RVs, but buying them, too.
When RVers hit the road this spring/summer, state and national parks will be among the most popular destinations. Seventy-seven percent of the survey respondents said they'll visit state parks, while 64 percent will visit national parks. Favorite activities while on the road include sightseeing, grilling/cookouts, hiking/walking, attending festivals and fairs, visiting theme parks, and going to family reunions.
RVers also plan to be on the move during major holidays, with 58 percent planning to travel over Memorial Day weekend and 60 percent over July 4th.
